Immitation Products A Marketing Problem : Analyitical Study of Iocal Made Products in Jordan
| المصدر: | المجلة المصرية للدراسات التجارية |
|---|---|
| الناشر: | جامعة المنصورة - كلية التجارة |
| المؤلف الرئيسي: | Megdadi, Younes Abed Alaziz (Author) |
| المجلد/العدد: | مج32, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2008
|
| الصفحات: | 105 - 128 |
| رقم MD: | 659940 |
| نوع المحتوى: | بحوث ومقالات |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
The main purpose of this study is to assess and to evaluate the influence of the Imitation products on business problem in the local made products in Jordan at the short and long run terms. The hypothesis is that the imitation products has a passive influence on the mechanism of marketing planning, price policies and strategics to stimulate enough number of purchases in order to have enough of the products. The main findings of this study are that the imitation products lead to instability in the economic movements and threatening the business production where the Jordanian business suffers from this problem. |
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