| LEADER |
03101nam a22002057a 4500 |
| 001 |
0253345 |
| 044 |
|
|
|b مصر
|
| 100 |
|
|
|9 362592
|a Ahmed Zamil, Ahmed M. A.
|e Author
|
| 245 |
|
|
|a ISLAMIC APPROACH TO MANAGEMENT OF CORPORATE COMMUNICATION AND RELATIONSHIP STRATEGY AND ITS IMPLICATIONS
|
| 260 |
|
|
|b جامعة سوهاج - كلية التجارة
|c 2009
|g ديسمبر
|
| 300 |
|
|
|a 1 - 21
|
| 336 |
|
|
|a بحوث ومقالات
|
| 520 |
|
|
|b Within the views of Newtonian science, and the classical ontology of management, organizations are operated according to deterministic modes. \ This worldview implies that structures determine the information needed and that perceptions must be managed by feeding the right* information and withholding information that might lead to disorder and chaos. The formal planned approaches to strategic management have forced managers to be structured when communicating organizational goals and strategic issues. \ Current public relations theory in terms of management and corporate communication strategy is very much in line with the general strategic management views of structured planning and decision-making. \ A more recent approach to corporate communication has developed because of the fact that fast changing environments demand more contingent methods. \ This has moved organizations to postmodern approaches such as those described through the chaos and complexity theory. \ In this paper we suggest a new approach to corporate communication and relation strategy in line with these postmodern theories. We argue for a more participative approach with high ethical and moral meaning creation through action science and research rather than the structured approaches suggested by current corporate communication theorists. We further more call for relationship management based on the basic interpersonal relationship principles where ethics, integrity, trust, openness, and listening skills determine the success of relationships. Organizations that favor their shareholders above other stakeholders and believe that business determines success and drives policy should be replaced with organizations that function as responsible, moral, and honest citizens of a larger environment. This approach ensures a positive reputation for the organization through socially responsible change processes that have relational influences into a larger societal community structure. This paper examines the question of corporate communication as well as organizational relationships based on divine guidance as revealed in the Quran. \
|
| 653 |
|
|
|a الشريعة الإسلامية
|a تكنولوجيا الاتصالات
|a الخطط الاستراتيجية
|a الشركات التجارية
|
| 700 |
|
|
|a Shammot, Marwan M.
|e Co-Author
|9 362596
|
| 773 |
|
|
|4 الاقتصاد
|4 إدارة الأعمال
|6 Economics
|6 Business
|c 007
|e Journal of Contemporary Commercial Researches
|l 002
|m مج23, ع2
|o 0473
|s مجلة البحوث التجارية المعاصرة
|v 023
|x 8452-111
|
| 856 |
|
|
|u 0473-023-002-007.pdf
|
| 930 |
|
|
|d y
|p y
|q y
|
| 995 |
|
|
|a EcoLink
|
| 999 |
|
|
|c 661834
|d 661834
|
