المستخلص: |
Logos are one of the base elements in a corporate identity or brand identity. They are the visual representation of what a company is. They trigger people's memories of previous experiences with the company and other implementations of the logo, leaving a greater impact than words can alone do. They are the graphic links to the message that a brand promises and communicates and the relationship a company can develop between its brand and its customers. If the logo, which represents the visual identity of the company, is instantly recognizable by the customer, it signifies that the company has built a brand. If the name (Coca Cola) or the logo (Nike's swoosh) have the ability to stand on their own and enable consumers to identify the products, a brand is established. So they become one of the strongest tools for building and reinforcing a brand image and maintaining its value. Also a logo plays a key role in building loyally and trust in a brand because it provokes an immediate reaction. In this research am going to use sports logos for some sports brands as an element to make different textile printing designs for sportswear. the aim of this research is to Take advantage of the Logo and use it as a pattern to make different designs for sportswear, the study assumes that using the logo in making printed design tor sportswear can help in marketing and advertising those branding companies .Also it was assumed that using sports logos in sportswear printed designs, may enrich the market for those kinds of clothing, the research is based on an inductive approach and to a descriptive analytical approach for different designs using different sports logos as a source of inspiration.
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