| المستخلص: |
This research examines the factors that are believed to influence the political choice behavior of Egyptian voters. We begin by presenting necessary definitions of political marketing. Subsequently, the voter behavior and the factors affecting it will be defined. We also set delimitation to this research as it is to examine only the presidential aspect of elections. The next step is reviewing different scientific literature in order to create the base for the further development of the topic. The theoretical frame represents a popular model for predicting Political Voter Choice Behavior which has been developed in the United States of America adding to it more factors that may influence the voter behavior. After the distribution of the survey the collected data was to be evaluated and statistical analyses were carried in order to test the five postulated hypotheses. The main points of the survey were related to gaining knowledge as to what are the attitudes of the respondents, towards issues such as the political environment (in terms of trust and satisfaction), what are the perceived attitudes towards presidential candidates and most importantly how the model of Predicted Voter Choice Behavior and the other factors that were added to it, fit the Egyptian case and what makes individuals respectively to vote certain presidential candidate or not vote. According to the results from the study the above stated issues were evaluated and the overall outcomes show very positive trend in respect to the perceived attitudes towards participation in presidential elections. We conclude that this research with further discussion of the limitations concerning the sample size, methods and the applied analytical techniques. We also proposed a framework for further research in political marketing in Egyptian context.
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