| LEADER |
03093nam a22003497a 4500 |
| 001 |
0299167 |
| 041 |
|
|
|a eng
|
| 100 |
|
|
|a Al Shehrai, Abd Alrahim Fayez
|e Author
|9 396349
|
| 245 |
|
|
|a E-Marketing in Saudi Arabia :
|b Barriers and Challenges
|
| 260 |
|
|
|a مانشستر
|c 2013
|
| 300 |
|
|
|a 1 - 77
|
| 336 |
|
|
|a رسائل جامعية
|
| 502 |
|
|
|b رسالة ماجستير
|c Manchester Metropolitan University
|f School of Business
|g بريطانيا
|o 0024
|
| 520 |
|
|
|a Purpose: This research work seeks to investigate the major barriers and challenges prevailing of E-marketing within Saudi Arabian market. Aims & Objectives: The research paper focuses at serving three fold objectives. The first among them is the identification of the positive and negative factors that affect E-marketing in Saudi Arabia. The second focuses at evaluating the degree of saturation, as well as, the effectiveness and success of current methods of E-marketing in private organisations in Saudi Arabia. The last objective is concerned with identification of measures that may help in overcoming barriers and challenges to successful e-marketing in private organisations of Saudi Arabia. Literature Review: The literature review section of this research work aims at providing critical arguments and analysis through review of literary sources, which help in developing an in-depth understanding regarding the major barriers and challenges of E-marketing in the private organisations of Saudi Arabia. Research Methodology: This section provides adequate information regarding research design, approach, techniques, and methodology. The research collects primary data with the help of 100 respondents and survey method. Data Analysis: This analysis of primary data has been done with the help of mathematical operation and results have been represented through column-chart. Conclusion: The findings of this research indicate that technological infrastructure and social-cultural factors is the most significant barrier of E-marketing in this country. In order to overcome these barriers, the government along with Saudi business organisations should make appropriate efforts.
|
| 653 |
|
|
|a التسويق الإلكتروني
|
| 653 |
|
|
|a التجارة الإلكترونية
|
| 653 |
|
|
|a التسويق عبر الإنترنت
|
| 653 |
|
|
|a المملكة العربية السعودية
|
| 856 |
|
|
|u 9823-093-004-0024-T.pdf
|y صفحة العنوان
|
| 856 |
|
|
|u 9823-093-004-0024-A.pdf
|y المستخلص
|
| 856 |
|
|
|u 9823-093-004-0024-C.pdf
|y قائمة المحتويات
|
| 856 |
|
|
|u 9823-093-004-0024-F.pdf
|y 24 صفحة الأولى
|
| 856 |
|
|
|u 9823-093-004-0024-1.pdf
|y 1 الفصل
|
| 856 |
|
|
|u 9823-093-004-0024-2.pdf
|y 2 الفصل
|
| 856 |
|
|
|u 9823-093-004-0024-3.pdf
|y 3 الفصل
|
| 856 |
|
|
|u 9823-093-004-0024-4.pdf
|y 4 الفصل
|
| 856 |
|
|
|u 9823-093-004-0024-O.pdf
|y الخاتمة
|
| 856 |
|
|
|u 9823-093-004-0024-R.pdf
|y المصادر والمراجع
|
| 856 |
|
|
|u 9823-093-004-0024-S.pdf
|y الملاحق
|
| 930 |
|
|
|d n
|
| 995 |
|
|
|a +Dissertations
|
| 999 |
|
|
|c 752242
|d 752242
|
