| المستخلص: |
The advancements of the internet brought many changes around the globe and the most important is establishing a virtual market place through ecommerce, which have unique opportunities and advantages. However, although there are enormous advantages associated with ecommerce but there are significant factors that can influence the adoption of ecommerce especially in developing countries like Saudi Arabia. There are different factors that impede the diffusion and adoption of this technology but diversity of culture is a significant impediment for ecommerce to adopt universally and especially in Saudi Arabia. Additionally, the culture in Saudi Arabia is also perceive as an uncertainty avoiding culture whereby there is a general feeling toward unknown situations. Another paramount feature of culture in Saudi Arabia is collectivism where families are important in taking any kind of decisions. Trust and other factors also may influence ecommerce is investigated. Quantitative method used to examine and analyse the data collection and data was collected through online questionnaire that was uploaded through Survey monkey, to which 128 respondents participated. Findings demonstrate that there is an urgent need for security guarantees to adopt in ecommerce from both ecommerce provider and government. It was also evident that the availability of manuals with clear description is essential to utilise ecommerce. Additionally, there are substantial factors that can affect ecommerce trust, as well as using online shop. Therefore, there are substantial factors that influence ecommerce trust, as well as using the Internet to shop. Finally, author introduced “Actinic”, a significant rapid development tool that can decrease total cost of ownership (TCO) and increase return on investment (ROI) in order to provide wealthy features in online shop by ecommerce providers.
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