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The commercial mark is an indication on the overall, and it was previously used to only give a definition related to commercial or industrial products and with the new techniques, scientific revolution and connectivity in both marketing and communications it’s fields became more comprehensive and with out limits as it became a private life cycle of it's own depending on the identity of the original product or the foundation, moreover it depends on the values and identities that are thrown out into other aspects, which are the mental images carried by the addition values. \ The researcher started defying the meaning of the word sign where he got carried away to the symbol of significant science which are Peirce and Semiotics Saussure sciences and semiology then the conversation moved on to the Iconoeranhy. index, symbol, code and extracting the meanings while reading and examinine the symbols graphics. pictures and formative paintings and it's relation with advertising design and significance's levels and it s functional personification, illustration, conciseness and reference, in addition to the difference between loco and trademark have also been clarified, then the value of the mark was mentioned (loyalty. fame and quality) along with methods for measuring the brand value \ Moreover the researcher took on his designs for models of some Egyptian commercial brands then he mentioned Pepsi. Mercedes, and Shell's experiment in developing their trademark, and in the local domain he used the luhavna's experience to prove the relation between the packaging designs and the products personality where he mentioned the packaging requirements. products policies. communicative functions and packaging design elements then the researcher analyzed a descriptive mark for luhavna and read it’s function after developing and decoding finalizing with results then proposals.
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