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A Study of Factors Influencing the Performance of Jeddah City Fashion Managers in International Marketing

المصدر: مجلة جامعة الجوف للعلوم الاجتماعية
الناشر: جامعة الجوف - كلية الدراسات العليا والبحث العلمى
المؤلف الرئيسي: El Tom, Mohammed Ali Dodie (Author)
المجلد/العدد: مج1, ع2
محكمة: نعم
الدولة: السعودية
التاريخ الميلادي: 2015
الشهر: يوليو
الصفحات: 197 - 203
DOI: 10.12816/0017144
ISSN: 6700-1658
رقم MD: 773322
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch
مواضيع:
جدة (السعودية) | إدارة التسويق | التسويق
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المستخلص: Moving from national to international and global marketing activity is a great challenge that encounters managers engaged in international marketing task. The difficulty of the duties involved in international marketing needs awareness of many factors that must be absorbed, understood and adopted by managers and marketers. The urgent question comes to light as whether managers of fashions who travel to do business abroad are well-prepared to cope effectively and efficiently with changeable international marketing environment. In this paper the researcher presents findings from empirical study that has been conducted with five hundred managers (500) who work for fashion companies in Jeddah city, Saudi Arabia. The purpose of this paper is to identify factors that influence the performance of managers of fashion in the international marketing arena. Factors that will be discussed in this study are: (1) Crosscultural awareness; (2) Global negotiation skills; (3) Global communication skills; (4) Adoption of Global mindset; (5) Knowing business etiquette of a host country before going there; (6) Respect of social taboos, customs, and traditions of a host country; (7) Adaptation to the conditions in a host country; (8) Building strong relationship abroad and (9) Strategic marketing planning. The study followed a quantitative research method using self administered survey technique because self-administered survey has the potential for anonymity of the respondent, which can lead to more truthful or valid responses. Also, the questionnaire can be filled out at the convenient time of the respondent. Since there is no interviewer, interviewer error or bias is eliminated. The cost of reaching a geographically dispersed sample is more reasonable for most forms of self-administered survey than for personal interview survey.
ISSN: 6700-1658

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