| المستخلص: |
Purpose: To examine empirically the consumer's likelihood of adopting Islamic banking products in the presence of higher administrative fees and/ or less return on investments versus conventional banking products. Design/ Methodology/ Approach: A sample of 500 Egyptians were surveyed from all over Egypt utilizing a short questionnaire that contains specific questions relating to the willingness of respondents to purchase banking products that is Shari’a compliant but with higher administrative fees and/ or less return on investments. Findings: Main findings are: first, that both males and females rejects adopting Islamic banking products with higher admin fees or less returns on investments; second, the idea of rejection is soaring among higher income customers than those with less income; third, customer from Upper Egypt are the most liable to accept Islamic banking products with higher administration fees or less return on investment; fourth, Muslim customers reject incurring more administration fees or give up return on investment than non Muslims; fifth, retired and employed customers rejects adopting Islamic banking products with higher admin fees or less returns on investments; sixth, customers already adopting Islamic banking products reject the idea of incurring higher administration fees or lower return on investment for the “Halal” label; Lastly the likelihood of adopting Islamic banking products with the variable under research for owners and non owners of bank accounts is the same. Originality/ value: This key originality of this paper is providing new evidence on correlation between rate of administrative fees and return on investments on the adoption of Islamic banking products in the Egyptian context. This study can help decision makers to identify the major factors that may shape the attitude of Egyptian customers towards Islamic banking products. Furthermore ought to be of assistance to the management of central and commercial banks in formulating appropriate marketing strategies for reaching and attracting new customers.
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