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الرئيسية > Les Logiques Cliscursives Et L...>الوصف

Les Logiques Cliscursives Et Le Positionnement Axiologique Des Opérateurs De La Téléphonie Mobile En Algérie

المصدر: دراسات
الناشر: جامعة ابن زهر - كلية الاداب والعلوم الإنسانية
المؤلف الرئيسي: Maiche, Hazar (Author)
المجلد/العدد: ع17
محكمة: نعم
الدولة: المغرب
التاريخ الميلادي: 2014
الصفحات: 126 - 158
رقم MD: 780402
نوع المحتوى: بحوث ومقالات
قواعد المعلومات: HumanIndex, AraBase
مواضيع:
شركات الاتصالات | الهواتف النقالة | التسويق التجارى | الجزائر
رابط المحتوى:
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المستخلص: Today a product or service is enough to himself. The current trend in the field of marketing is to arouse emotions, to arouse temptations and produce feelings among consumers. It is precisely in this consists the art of vertising that tries to seduce us and challenge us, by a preponderance of the image and imagination, for entertainment and escape. Complexity in the discursive production of all advertising is the systematic consideration of the context and the specificity of the interaction situation. We try, through this paper, to describe the structure of the advertising operators of mobile telephony in Algeria, enrolled in a perspective of persuasion in a competitive situation, with respect to the common audience segments and heterogeneous linguistically and socially. It is through an analysis semiopragmatique we will try to describe the different stagings imagined by the creative to ensure the success of their advertising. This will allow us later to identify the discursive logics specific to each operator and to highlight the specificities of their axiological positioning.

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