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02412nam a22002177a 4500 |
| 001 |
0164349 |
| 041 |
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|a ara
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| 044 |
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|b مصر
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| 100 |
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|a محروص، محمد حسني حسين
|g Mahrous, Mohammed Hosni Hussein
|q Mahrous, Mohammed Hosni Hussein
|e مؤلف
|9 418269
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| 245 |
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|a العوامل المؤثرة على برامج المسؤولية الإجتماعية للشركات العاملة في مصر:
|b دراسة ميدانية
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| 246 |
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|a Factors Affecting the Social Responsibility Programs of Companies in Egypt:
|b Field Study
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| 260 |
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|b الجمعية المصرية للعلاقات العامة
|c 2016
|g مارس
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| 300 |
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|a 195 - 250
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| 336 |
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|a بحوث ومقالات
|b Article
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| 520 |
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|b The companies’ social responsibility has been an important topic ever since the eighties of the 20 century. This was a response to the socio-economic challenges faced the companies in their efforts to achieve balance between their private economic objectives and the general societal needs. In fact, there is a close relationship between the social responsibility and the strategic planning and public relations practices. Some stated that this responsibility is part of the strategic management because the facilities/firms do work in an atmosphere that secures profits for them, as such they should serve the needs of the society, this commitment is what we call (social responsibility). Hence comes the importance of this study due to the significant role the companies must play towards their society and the environment surrounding it. The study also seeks to shed light on the companies’ adoption of social responsibility programs (SRP) (production/service) in Egypt and the factors affecting the adoption of these programs in the institution/establishment and the obstacles that block the implementation of this concept in general.
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| 653 |
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|a وسائل الإتصالات
|a وسائل الإعلام
|a المسؤولية الإجتماعية
|a البرامج الإجتماعية
|a القضايا الإجتماعية
|a التخطيط الإستراتيجي
|a العلاقات العامة
|a مصر
|a المجتمع المصري
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| 773 |
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|c 005
|e Journal of Public Relations Research
|l 010
|m ع10
|o 1645
|s مجلة بحوث العلاقات العامة الشرق الأوسط
|v 000
|x 2314-8721
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| 856 |
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|u 1645-000-010-005.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a HumanIndex
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| 999 |
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|c 787805
|d 787805
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