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ماهية الإعلام الجديد ووسائله : دراسة نظرية

المصدر: مجلة بحوث العلاقات العامة الشرق الأوسط
الناشر: الجمعية المصرية للعلاقات العامة
المؤلف الرئيسي: عبدالدايم، صفا محمد إبراهيم (مؤلف)
المجلد/العدد: ع5
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2014
الشهر: ديسمبر
الصفحات: 151 - 178
ISSN: 2314-8721
رقم MD: 788076
نوع المحتوى: بحوث ومقالات
قواعد المعلومات: HumanIndex
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المستخلص: New Media refers to a set of methods and activities for digital element, which enables us to produce, publish and consume of media content in various forms through electronic devices connected or not connected to the Internet, and new media offer enormous possibilities for communication and social contact as is the case in the phone services mobile and social networks on the Internet, such as "Facebook”. The study contains numerous varieties of aspects that describe the impactful role of New Media in our society and especially the results of using it by the youth segments. Aspects such as synonyms of new media, new media communication process, methods, origins and evolution. Also one of the main pillars for this subject is what are the reasons and motivations of youth to use the New Media. The study includes the main characteristics and advantages of New Media to youth through the concepts of nowhere, timelessness, interactivity, costless, permanent and easy linkage. The study also contains the general ratios and figures for the New Media usage in the Arab countries, along with a detailed demonstration for the forms of New Media, which can be briefly mentioned in the below categories and classifications. 1. Blogs 2. Forums 3. Electronic Press 4. E-Books 5. Electronic Campaigns 6. Websites 7. Portals 8. Chats Programs 9. Social Networks: (Includes: Facebook / Twitter / YouTube / Linkedln / Google+ / Instagram ).Considering the New Media is the future method of communication between ages, the benefits and advantages of the New Media lies on the constructing dialogues, marketing and publishing products, news sharing, business follow-up, cultural sharing, availability of information, freedom of expression, capability of archiving and overcoming the geographical borders. In the world of New Media, information remain reserved in websites reached by the search engines when requested and as far as the abundance of information and frequent availability highlighted in a search engine, if we say the existence of five useful sites and site broadcasts lies, it means that the information is false once will appear in every five or six results, and whenever we add sites and the same information will arrive this piece of information that the researcher wants and removes it from the information is desired, at the same time will enhance and support the power of information through repetition and reliability of those who made it. As for the New Media disadvantages, it can be summarized in spreading the exotic cultures and believes to our societies, spreading the corruption through promoting it using New Media methods, social isolation due to the linkage to virtual world, the difficulty to trust and verify the authenticity and the credibility of the data and content, weak control over the deployment of violence, extremism, terrorism and sex, and finally violation of publishing, intellectual property and freedom of creativity.

ISSN: 2314-8721

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