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|3 10.33858/0470-000-016-017
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|a ara
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044 |
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|b الجزائر
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100 |
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|a حداد، نور الهدى
|g Haddad, Nourelhouda
|e مؤلف
|9 208968
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242 |
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|a International Marketing Strategy and Access Means to External Markets
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245 |
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|a استراتيجيات التسويق الدولي وسبل النفاذ للأسواق الخارجية
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260 |
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|b جامعة حسيبة بن بو علي بالشلف - مخبر العولمة واقتصاديات شمال إفريقيا
|c 2017
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300 |
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|a 355 - 380
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336 |
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|a بحوث ومقالات
|b Article
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520 |
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|b This study addresses the who, what, why, and how of international marketing by giving an overview of the nature of international business .it begins with an examination of how marketing in general is defined and how that definition works for international marketing. The study examines the criteria that determine when a company has successfully transformed itself into a multinational firm, through a number of strategies that are used for helping the firms to enter the international markets, especially choosing the right international marketing mix for each market and beneficiate from it.
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653 |
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|a التسويق التجارى
|a الأسواق الخارجية
|a التجارة الخارجية
|a الأنشطة التجارية
|a التبادل الدولى
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692 |
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|b international marketing
|b export
|b strategies
|b marketing
|b international marketing mix
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773 |
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|4 الاقتصاد
|6 Economics
|c 017
|e Journal of North African Economies
|f Mağallaẗ iqtiṣādiyāt šamāl ifrīqiyā
|l 016
|m ع16
|o 0470
|s مجلة إقتصاديات شمال إفريقيا
|v 000
|x 1112-6132
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700 |
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|9 433492
|a وأعمر، علي زيان محند
|g Ouamer, Ali Ziane Mohand
|e م. مشارك
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856 |
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|u 0470-000-016-017.pdf
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930 |
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|d y
|p y
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995 |
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|a EcoLink
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999 |
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|c 813002
|d 813002
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