المستخلص: |
With the current repeating of the sentence globalization in the world, and lot's of discussing around the advantages and disadvantages of this phenomenon, and collapse the national state under the global economical reforms, where as the case of requirements to acclimatize with the globalization regarding the Arab countries and Algeria especially, from such different perspective. Like the marketing and enterprises working in that field. That report is trying, the economical reforms in Algeria, which ensure the qualitative adaptation of the marketing functional with the regard of competition and the market tools and the guarantee circumstances with the competitions conditions of the Algerian enterprises and will that enable them in order to basically adopt with the economical globalization and the adaptation which imposed on the economical enterprises in Algeria
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