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|3 10.35779/1718-000-001-002
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|a ara
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| 044 |
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|b الجزائر
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| 100 |
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|a تغزاوي، يوسف
|g Taghzawi, Youssef
|e مؤلف
|q Taghzawi, Yousuf
|9 430777
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| 242 |
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|a Argument Analysis of Advertising Discourse:
|b The Advertising Image and The Iconic Arguments Are Two Models
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| 245 |
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|a التحليل الحجاجي للخطاب الإشهاري:
|b الصورة الإشهارية والحجاج الأيقوني أنموذجين
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| 246 |
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|a L’analyse argumentative du discours publicitaire: selon L’image publicitiare et l’argumentation iconique
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| 260 |
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|b المركز الجامعي احمد زبانة بغليزان - مخبر اللغة والتواصل
|c 2015
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|a 30 - 41
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|a بحوث ومقالات
|b Article
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|d Ce travail vise à analyser les modèles orbitaux de l'image des spots publicitaires et vise en arrière pour poser de nouvelles questions sur les spots publicitaires de l'étude ou de l'image globale. Et se établira à un éventail de questions, notamment: le concept des pèlerins, la structure interne de l'image, les connaissances de base (idéologique) de l'image, le jumelage entre les composantes linguistiques et plug-emblématique, etc .... Le lien sera ici entre les aspects cognitifs des aspects conceptuels de l'image et de persuasion orbitale.
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|f dis study aims to analyze teh surrounding models of teh image of advertising. It aims back to ask new questions about teh advertising focus of teh study or teh overall image. It will be concluded by a range of questions, including: teh concept of argumentation, teh internal structure of teh image, teh basic noledge (ideological) of teh image, teh match between linguistic components and symbolic plug, etc... Teh link will be here between teh cognitive aspects of teh conceptual aspects of image and surrounding persuasion.\\nThis abstract translated by Dar AlMandumah Inc. 2018
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| 653 |
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|a الحجاجية اللغوية
|a الخطاب الإشهارى
|a الصورة السيميائية
|a البنية التصويرية
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| 773 |
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|4 اللغة واللغويات
|6 Language & Linguistics
|c 002
|f Luġaẗ - kalām
|l 001
|m ع1
|o 1718
|s مجلة لغة . كلام
|t Language - Talk Journal
|v 000
|x 2437-0746
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| 856 |
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|u 1718-000-001-002.pdf
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| 930 |
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|d y
|p y
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| 995 |
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|a AraBase
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| 999 |
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|c 839319
|d 839319
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