| LEADER |
02841nam a22002777a 4500 |
| 001 |
1597324 |
| 024 |
|
|
|3 10.35778/1742-000-015-033
|
| 041 |
|
|
|a eng
|
| 044 |
|
|
|b ليبيا
|
| 100 |
|
|
|9 451481
|a Casteleiro, Mercedes Arguello
|e Author
|
| 245 |
|
|
|a Automatic Annotation and Text Categorization of Marketing Management Document Corpus
|
| 260 |
|
|
|b جامعة الزيتونة
|c 2015
|g سبتمبر
|
| 300 |
|
|
|a 94 - 117
|
| 336 |
|
|
|a بحوث ومقالات
|b Article
|
| 520 |
|
|
|b The ever-evolving field of marketing management possesses an ever¬-growing lexicon, which aspires to capture the new trends and processes in the field. Neologisms constantly emerge and they can be widespread across marketing management publications before proper terminological resources can have the time to acknowledge and add them. \ Although automated text processing is highly desirable; it can be easily hampered, as it is possible to find sets of words with different form that have the same meaning. Therefore, detecting the marketing management topics mentioned in a document and annotating them accordingly, it is a burdensome task performed by marketing management experts and trained terminologists that cannot be easily delegated to computers. \ This paper exemplifies the use of Web services for automatic annotation and text categorisation of highly specialised documents in the field of marketing management. \ The approach presented outlines how Semantic Web technologies can be crucial to obtain a Web-based application that easily deals with terminological background knowledge. \ The annotation application developed and presented in this paper is based on Web services and considers three types of annotations: Dublin Core annotation, thesaurus annotation, and ontology-based annotation. \ To validate the proposal, the research makes use of a marketing management document corpus that contains documents in different formats. The paper provides details of the evaluation performed for this corpus.\
|
| 653 |
|
|
|a إدارة التسويق
|a تكنولوجيا المعلومات
|a التسويق الإلكتروني
|
| 692 |
|
|
|b Marketing management Document
|b text categorisation
|b automatic annotation
|b Semantic Web technologies
|b Web-based application
|
| 700 |
|
|
|9 450815
|a Abusa, Mukhtar
|e Co-Author
|
| 773 |
|
|
|4 العلوم الإنسانية ، متعددة التخصصات
|4 العلوم الاجتماعية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|6 Social Sciences, Interdisciplinary
|c 033
|e Azzaytuna University Journal
|f Mağallaẗ ğāmiʿaẗ al-Zaytūnaẗ
|l 015
|m ع15
|o 1742
|s مجلة جامعة الزيتونة
|v 000
|x 2523-1006
|
| 856 |
|
|
|u 1742-000-015-033.pdf
|
| 930 |
|
|
|d y
|p y
|
| 995 |
|
|
|a EcoLink
|
| 995 |
|
|
|a EduSearch
|
| 995 |
|
|
|a IslamicInfo
|
| 995 |
|
|
|a HumanIndex
|
| 999 |
|
|
|c 841153
|d 841153
|
