The Trip Quality and Value of Non-Muslim Tourists Visiting Malaysia
| المصدر: | مجلة التجارة والتمويل |
|---|---|
| الناشر: | جامعة طنطا - كلية التجارة |
| المؤلف الرئيسي: | Battour, Mohamed (Author) |
| المجلد/العدد: | ع4 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2015
|
| الشهر: | ديسمبر |
| الصفحات: | 1 - 24 |
| DOI: |
10.21608/CAF.2015.127771 |
| ISSN: |
1110-4716 |
| رقم MD: | 848091 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Halal Products | Halal Services | Muslim Friendly | Destination Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
7
| LEADER | 02002nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 1603678 | ||
| 024 | |3 10.21608/CAF.2015.127771 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |a Battour, Mohamed |e Author |9 455676 | ||
| 245 | |a The Trip Quality and Value of Non-Muslim Tourists Visiting Malaysia | ||
| 260 | |b جامعة طنطا - كلية التجارة |c 2015 |g ديسمبر | ||
| 300 | |a 1 - 24 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b There is now a growing interest in halal products and services in tourism industry from the perspectives of both industry and academic research. This paper investigated the perception of non-Muslim tourists (predominately Western) towards Halal products and services in tourism industry in Malaysia. It also examined the actual extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Quantitative data was collected from 474 non-Muslim tourists visiting Malaysia. The results supported that the positive perception of halal tourism products/ services positively influence trip quality and value. The results identified the most important products and services in halal tourism that restrict trip quality and value for non-Muslim tourists. This paper is expected to provide some suggestions for destination marketers to be able to cater for the Western tourists and increase its trip quality and value. | ||
| 653 | |a السياحة |a الخدمات السياحية |a المنتجات الحلال |a السياح الغربيين |a ماليزيا | ||
| 692 | |b Halal Products |b Halal Services |b Muslim Friendly |b Destination Marketing | ||
| 773 | |4 الاقتصاد |4 إدارة الأعمال |6 Business |6 Management |c 012 |f Al-Tiǧāraẗ wa Al-Tamwīl |l 004 |m ع4 |o 1025 |s مجلة التجارة والتمويل |t Journal of Trade and Financing |v 035 |x 1110-4716 | ||
| 856 | |n https://caf.journals.ekb.eg/article_127771.html |u 1025-035-004-012.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 848091 |d 848091 | ||
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