| المستخلص: |
This study aims to investigate the key success factors that influence Marketing Strategies in the International markets for Dead Sea products. The study attempts to examine the success factors that can help in setting up a good marketing strategy, which in its turn can achieve the intended goals of the companies. In order to achieve the research objectives, the study designed and developed a questionnaire according to objectives and study hypotheses. The study population consisted of all Dead Sea products companies totaling of 65 companies. The questionnaire was distributed to the companies; three questionnaires were distributed as follows: one for the general Manager, one for the Marketing Manager and the third for the Production Manager that is 195 questionnaires. 160 questionnaires were collected, so the response rate is 82.05%. The collected questionnaires were coded for the purposes of the analysis. The statistical method were employed using the Statistical Package for the Social Sciences (SPSS). Moreover, a structured Interview was carried out with the Marketing Managers of 20 companies. The researcher in person conducted the interviews. The findings have indicated that there is statistically significant impact of the success factors of Marketing Strategies. Moreover, there is a statistically significant impact of (Information, Employees-Experience, Regulations, and Technology) on Marketing Strategies. In addition, the findings indicated that there are differences of success factors in Marketing Strategies due to the Company-Type with Export-Experience. As well, there are differences in categories such as Information, Employees-Experience, Regulation and Technology on Marketing Strategies due to Company-Type with its Export-Experience. It is recommended that Dead Sea products companies should focus on Information because it is an important factor in the current time for all the business-Marketing Strategies and it helps to keep up with Technology development because it facilitates Managerial processes and communication with customers. In addition, do extensive market studies in the global markets to identify the supply and demand of the Dead Sea products.
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