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تقييم الصورة الذهنية لمصر في الملصقات السياحية ومدى ملاءمتها لدعم السياحة

العنوان بلغة أخرى: Evaluating the Image of Egypt in Tourism Posters and How Appropriate For Supporting Tourism
المصدر: مجلة العمارة والفنون والعلوم الإنسانية
الناشر: الجمعية العربية للحضارة والفنون الإسلامية
المؤلف الرئيسي: ندا، مي علي محمد (مؤلف)
المؤلف الرئيسي (الإنجليزية): Nada, Mai Ali
المجلد/العدد: ع8
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2017
التاريخ الهجري: 1439
الشهر: أكتوبر
الصفحات: 648 - 670
DOI: 10.12816/0040829
ISSN: 2356-9654
رقم MD: 923666
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
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المستخلص: Tourism is counted as the biggest source of income in Egypt, but today it faces a severe crisis that threatens all those whose livings are depending on, it is the IMAGE of Egypt in the outside world that was deliberately deformed especially after current incidents created by terrorism. It is the role of each member of our society to do what ever he/she can in order to support the other image of Egypt as a safe and deeply rooted country which cannot be defeated easily by such incidents, the field of graphic design is more than appropriate for such efforts, a simple poster embracing such approach can do more than what a big conference can, that poster can spread the idea over those who are targeted with in airports and tourism agencies all over the world. This paper discusses how a simple tourism poster can give much to the case of presenting an image of Egypt supporting tourism in and outside the country.

ISSN: 2356-9654

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