The Value of the Egyptian Tourism Destination as Perceived by Charter-Flights’ Tourists: An Empirical Analysis on the European Tourists
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: | جامعة المنيا - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Ragab, Ahmad Muhammad (Author) |
| المجلد/العدد: | مج2, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الشهر: | يونية |
| الصفحات: | 57 - 80 |
| ISSN: |
2357-0652 |
| رقم MD: | 934300 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Perceived Value | Tourism in Egypt | Consumer Behaviour
|
| رابط المحتوى: |
عدد مرات التحميل
5
| المستخلص: |
Although a good attention has been paid to studying seryice quality., satisfaction, and loyalty of tourism in Egypt, the measurement of tourist perceived value is still one of the least studied aspects of tourism marketing research in the Egyptian tourism context The purpose of this paper is to understand the determinants of the value of the Egyptian tourism destination as perceived by tourists based on the Gallarza and Saura methodological model Furthermore, the influence of socio-demographic characteristics on the tourist-perceived value of a destination has been explored A structured questionnaire (English and Russian) is developed and a total of 255 completes are collected from charter flights' tourists in Sharm El-Sheikh and Hurghada. Based on the zero order correlations test and exploratory factor analysis, the results provide support for the theoretical model of this study Also,, the findings define Play, monetary cost, and service quality as the most influential factors on determining the perceived value of the Egyptian tourism destination. Besides, through a Kruskal-Wallis x2 test and Mann-Whitney U-test, the study finds that age, education level, income level, and nationality have discriminant impacts on most of the dimensions of the tourist-perceived value of the Egyptian tourism destination. |
|---|---|
| ISSN: |
2357-0652 |
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