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The Technology Innovation to Improve the Purchase Intention of Algerian Customer: Case Study Condor Brand
| المصدر: | مجلة الحوار المتوسطي |
|---|---|
| الناشر: | جامعة الجيلالي ليابس سيدي بلعباس - مخبر البحوث والدراسات الاستشراقية فى حضارة المغرب الإٍسلامى |
| المؤلف الرئيسي: | Tahar, Nacer (Author) |
| مؤلفين آخرين: | Fellauge, Mohamed (Co-Author) |
| المجلد/العدد: | مج10, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2019
|
| الشهر: | مارس |
| الصفحات: | 28 - 51 |
| DOI: |
10.54242/1702-010-001-026 |
| ISSN: |
1112-945x |
| رقم MD: | 965974 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Perception | Technology Innovation | Purchase Intention | The Algerian Consumer | Condor Brand
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study aims to determine the impact of Algerian consumer perception of technology innovation on his purchase intention. And in order to achieve this purpose, the study population included the customers dealing with Condor brand in Algeria. A survey study was conducted by distributing on a convenient sample of (1500) respondents. The current study concluded that following results: there are statistically significant differences in the purchase intention of Algerian consumers at 0.05 level according to their gender, Age, level of education and to their income. In addition, there is a significant effect at the 0.05 level of technology innovation on of Algerian purchase intention of Condor brand. |
|---|---|
| ISSN: |
1112-945x |
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