Purchase Intention of Halal Product: An Applied Study in Lebanon
| المصدر: | الجنان |
|---|---|
| الناشر: | جامعة الجنان - مركز البحث العلمي |
| المؤلف الرئيسي: | قعقور، سمية (مؤلف) |
| المؤلف الرئيسي (الإنجليزية): | Qaqour, Sumaya |
| المجلد/العدد: | ع17 |
| محكمة: | نعم |
| الدولة: |
لبنان |
| التاريخ الميلادي: |
2023
|
| التاريخ الهجري: | 1445 |
| الشهر: | يوليو |
| الصفحات: | 511 - 550 |
| DOI: |
10.33986/0522-000-017-020 |
| ISSN: |
2308-0671 |
| رقم MD: | 1480087 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | IslamicInfo |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Purchase Intention | Halal Product | Religiosity | Attitude | Subjective Norms | Perceived Behavioral Control | Halal Certification | Perceived Availability
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Halal is a topic that touches on both business and trade as well as religion. This study aims to investigate the following factors (religiosity, attitude, subjective norms, control behavior, Halal certification and perceived availability) that could affect the purchase intention of Halal products in Lebanese context. The research offers explanations for each variable in the suggested model. Following that, in the first quarter of 2022, data was collected from 202 respondents in Lebanon using an online survey form. SPSS version 20 was applied to test the generated data. Results indicate that the following variables (religiosity, attitude, subjective norms, perceived availability, control behavior, Halal certification) had an influence on purchase intention of Halal product. Then, discussions followed by the theoretical and practical implications show that the importance of the study will open up a new avenue for marketers and companies operating in various Halal-related industries. Finally, we displayed the conclusions, limitations and future research. |
|---|---|
| ISSN: |
2308-0671 |
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