| المستخلص: |
Egypt, as an African country, was tied over its long history with the people of Nile Basin and Horn of Africa. Therefore, cooperation with the countries of Africa aims at consolidating the relations by using and effectuating mechanisms of cooperation in the field of international relations and boosting the role of Egyptian private sector by driving the fields of Egyptian investment in infrastructure projects. Development and growth of relations depended on internal variables and their external impacts and growth of the power of Egypt to be reflected at the end on strengthening the relations between Egypt and the countries of Africa. Egypt's relation to the countries of Africa shall not be reduced to trade, economy or Egypt's need to Nile water. It is time to revive the soft power of Egypt represented in education, scientific research, media, culture and joint work with civil community organizations to demonstrate the real image of Egypt and Africans and their civilizations. Problem of the study lies in focus of President Abdulfattah Al Sisi on Africa and its development, and the strategic depth of the content in Egypt since he came to power, particularly after tension of relations between Egypt and Africa in 1980s and 1990s and the fact that they were limited to regional and internal official meetings, and after Ethiopia established the Renaissance Dam following January 2011 Revolution. President Sisi endeavored since he came to power to focus on Africa and Development of African countries. The president assures in all his interviews the importance of linking communication between Egypt and Africa, and stresses on the importance of Africa for Egypt and importance of Egypt for Africa. The study depended on the theories of media frameworks to scientifically authenticate the thesis and decision-making theory in international relations because it is one of the theories that interpret the foreign policy of the state as a theory in international relations. In addition, it is used for the decisions made by audience as a result of watching satellite channels. The study used survey of the context of public and private Egyptian satellite channels which address the issue of Egyptian-African relations and the field survey of various community categories to identify the role of public and private Egyptian satellites in forming the approaches of the case. Population of the study included: - Population of the analytical study includes public and private Egyptian satellites that handle the Egyptian- African relations in their program content and news bulletins. - Population of field study includes experts and categories of the Egyptian society in various ages (public opinion). The study depended on purposeful sample of 400 respondents of experts and specialists in the Egyptian-African affairs and random sample of the Egyptian public represented in university youth and staff of Ministries, Embassies, Arab and African institutes. The researcher made context analysis form to identify the extent of Egyptian public and privates satellites treatment of the issue of Egyptian- African relations on sample of Egyptian public and private satellites. Concerning Egyptian public satellites: (Egyptian Satellite TV, Nile News) Concerning Egyptian private satellites: (Extra News- ON Live) Programs presented on the channels the sample of the study for full television period of: (July- August- September 2017) for 2017, using the comprehensive survey approach. Key results of the study - Public local organizations and authorities were the key source of news related to the Egyptian- African relations in Extra News Channel with percentage of 100%, in ON Live channel with percentage of 94.9%; in the Egyptian satellite TV with percentage of 91.4%; and in Nile News with percentage of 89.2% - Coverage of political conditions gained the biggest side of coverage of Egyptian-African relations in the channels under study. - Egypt was one of the countries that aired the four channels under study and to which those channels belong. Therefore, those channels were keen on highlighting the Egyptian side and its role in most coverage under study. - Majority of contexts of the four channels presented single point of view with percentage of 98.3% in ON Live; 95.7% in satellite TVs, with percentage of 95.6% in Nile News TV. - private Satellite TVs acquired the highest percentage of viewers. While the percentage of respondents who always follow private channels was 60.2%, the percentage of permanent follow up didn‘t exceed 21.7% between audience of public TVs. In addition, while there were only four respondents who don‘t follow private satellite TVs, number of respondents who don‘t follow public satellite TVs was 26 respondents with percentage of 6.5% of the total sample of the study. -The first ranking was Egypt's relations with the countries of Africa which are governed by exchange of benefits and interests with relative weight of 85.2%, which means that respondents' perception of one of the essential facts in relations between countries and its implication that relations of countries are primarily based on mutual benefit between them. -Result notes that role of Egyptian public and private satellites in addressing the Egyptian-African relations was clear for the respondents the sample of the study. Suggestions of the study: -To reconsider the foreign policy of Egypt towards African. Egypt shall play key role in realization of political and economic stability in the Nile Basin countries to encounter any foreign interventions that endeavor to marginalize the regional role of Egypt towards Africa. -News of Egyptian-African relations aired through Egyptian public and private satellites shall be true, accurate and direct. -Preparers and editors of programs related to the issue of Egyptian-African relations in all sides and dimensions of the issue and training in arts of media editing shall be provided. -Preparers and editors of the programs that handle Egyptian and African relations and issues shall be proficient in the languages and dialects of those countries and shall be familiar with the culture of those peoples. -There shall be Egyptian-African media strategy to address the foreign claims in the resources of Africa.
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