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Evaluation of Spam Impact on Arabic Websites Popularity

المصدر: مجلة جامعة الملك سعود - علوم الحاسب والمعلومات
الناشر: جامعة الملك سعود
المؤلف الرئيسي: Al Kabi, Mohammed Naji (Author)
مؤلفين آخرين: Wahsheh, Heider Ahmad (Co-Author), Alsmadi, Izzat M. (Co-Author)
المجلد/العدد: مج27, ع2
محكمة: نعم
الدولة: السعودية
التاريخ الميلادي: 2015
الصفحات: 222 - 229
DOI: 10.33948/0584-027-002-012
ISSN: 1319-1578
رقم MD: 973605
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: science
مواضيع:
كلمات المؤلف المفتاحية:
Web Metrics | Web Spam | Link Spam | Arabic Web Spam | In-Link | Out-Link
رابط المحتوى:
صورة الغلاف QR قانون
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المستخلص: The expansion of the Web and its information in all aspects of life raises the concern of how to trust information published on the Web especially in cases where publisher may not be known. Websites strive to be more popular and make themselves visible to search engines and eventually to users. Website popularity can be measured using several metrics such as the Web traffic (e.g. Website: visitors’ number and visited page number). A link or page popularity refers to the total number of hyperlinks referring to a certain Web page. In this study, several top ranked Arabic Websites are selected for evaluating possible Web spam behavior. Websites use spam techniques to boost their ranks within Search Engine Results Page (SERP). Results of this study showed that some of these popular Websites are using techniques that are considered spam techniques according to Search Engine Optimization guidelines.

ISSN: 1319-1578

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