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الرئيسية > التسويق المستدام للمحميات الطب...>الوصف

التسويق المستدام للمحميات الطبيعية في مصر: الفرص والتحديات

العنوان المترجم: Sustainable Marketing of Nature Reserves in Egypt: Opportunities and Challenges
المصدر: المجلة الدولية للتراث والسياحة والضيافة
الناشر: جامعة الفيوم - كلية السياحة والفنادق
المؤلف الرئيسي: عبدالظاهر، منار محمد (مؤلف)
مؤلفين آخرين: عبدالحميد، محمد سليمان (م. مشارك) , حسن، سوزان بكري (م. مشارك)
المجلد/العدد: مج11, ع1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2017
الشهر: مارس
الصفحات: 158 - 183
DOI: 10.21608/JIHTHA.2017.28002
ISSN: 2636-4115
رقم MD: 977217
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
السياحة | التسويق المستدام | المحميات الطبيعية | محافظة الفيوم | مصر
كلمات المؤلف المفتاحية:
التسويق المستدام | المحميات الطبيعية | التحديات | الأبعاد | محافظة الفيوم | Sustainable Marketing | Protected Areas | Challenges | Dimensions | Fayoum Governorate
رابط المحتوى:

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المستخلص: The researcher noted that most of the researchers who wrote about the history of the genesis and evolution of tourism were concentrating on the beginnings of the tourist movement as a human activity that was caused by the development of man's life which has a multiplicity of needs and is treated as a humanitarian phenomenon, but the researcher considers that tourism has another depth associated with the idea, philosophy, innovation, arts and management. Today, tourism is a well-developed science and art with the evolution of time and human civilization, an economy and an industry on which many nations depend on their national income. But tourism has a story that has been woven and written through centuries of history, as its concept has evolved according to the evolution of human civilization, the multiplicity of people's needs, their different desires, the evolution of his understanding of life and the universe around them and its sense of other assets and his reflections on it and around it then sought to appoint it for his desires in accordance with his perceptions and plans for his life. All of that was not random or accidental but it is a building founded on the rules of thought, philosophy, innovation, arts and management, accompanied by the genesis and evolution of tourism activity, because those rules played a pivotal role in shaping the life people are directing their desires and their origins at least in a geographical and political environment where thought, philosophy and innovation have led to life being guided by a plan that results in creativity, art and management. This is the opinion of Aristotle in dividing the strata of society, and Plato in the Virtuous city has defined a functional description of each class and its role in the State and society and determined how to manage a regime ,society ,the serviced and server classes, such as leisure, self-pleasure, and what they have narrated by Herod from the ancient Egyptians ' celebrations, holidays and their excursions and also what has emerged from the art of drawing and sculpting creations, and the thought of organizing life. The creation and organization of the Olympic Games at that early time requires a capacity to think, visualize and plan for the management of that sport activity, which requires preparing of playgrounds, receiving guests ,viewers and fans of that games, creating a popular mobility that has created a humanitarian need for tourism related to the need for services and goods, it was an early start for sports tourism and its beginnings evolved until modern tourism and its components and economy were generated and became an industry that many nations depend on, tourism has never been the catalyst for time, leisure and recreation only, but The fun of oneself in them comes from the pleasure of mind, thought, meditation, and emotional sense of satisfaction with the acquisition of new knowledge , places and their content and the acquisition of material and moral interests in accordance with the purposes of modern tourism, part of which is to spend time, leisure, and recreation as part of their self-needs and fun , besides the thought, philosophy, creativity and management through which the story of the tourism is created. The significance of this study lies in the fact that it came to prove that all that science, knowledge and experience were present in the tourist movement in the kingdoms the old and the subsequent eras but both on the scale of its time and its time and the study aimed at endorsing all the purposes that mentioned above in addition to considering the concept of tourism and its modern definitions with the term tourism and dropping those similar meanings of the ancient times up to the pre-modern era to prove that tourism has existed in its purposes, origins and economy Its organization, administration and legislation without being called tourism in the different languages. The time limitation of this study included ancient Egyptian kingdoms, the Greek empire, the Roman Empire, the Middle Ages, the era Renaissance, the beginnings of the Industrial Revolution, the modern eras, Thomas Cook in the organization of excursions and the development of financial instruments, then the age of transport development and its role in the tourism movement, and the research has concluded that the advent of the tourism economy and industry has not been the result of innovation and innovations of modern times but a gradual development that has grown with the growth of civilizations and human intellect and its creations throughout history which is clear through the historical narration in the research.

The researcher noted that most of the researchers who wrote about the history of the genesis and evolution of tourism were concentrating on the beginnings of the tourist movement as a human activity that was caused by the development of man's life which has a multiplicity of needs and is treated as a humanitarian phenomenon, but the researcher considers that tourism has another depth associated with the idea, philosophy, innovation, arts and management. Today, tourism is a well-developed science and art with the evolution of time and human civilization, an economy and an industry on which many nations depend on their national income. But tourism has a story that has been woven and written through centuries of history, as its concept has evolved according to the evolution of human civilization, the multiplicity of people's needs, their different desires, the evolution of his understanding of life and the universe around them and its sense of other assets and his reflections on it and around it then sought to appoint it for his desires in accordance with his perceptions and plans for his life. All of that was not random or accidental but it is a building founded on the rules of thought, philosophy, innovation, arts and management, accompanied by the genesis and evolution of tourism activity, because those rules played a pivotal role in shaping the life people are directing their desires and their origins at least in a geographical and political environment where thought, philosophy and innovation have led to life being guided by a plan that results in creativity, art and management. This is the opinion of Aristotle in dividing the strata of society, and Plato in the Virtuous city has defined a functional description of each class and its role in the State and society and determined how to manage a regime ,society ,the serviced and server classes, such as leisure, self-pleasure, and what they have narrated by Herod from the ancient Egyptians ' celebrations, holidays and their excursions and also what has emerged from the art of drawing and sculpting creations, and the thought of organizing life. The creation and organization of the Olympic Games at that early time requires a capacity to think, visualize and plan for the management of that sport activity, which requires preparing of playgrounds, receiving guests ,viewers and fans of that games, creating a popular mobility that has created a humanitarian need for tourism related to the need for services and goods, it was an early start for sports tourism and its beginnings evolved until modern tourism and its components and economy were generated and became an industry that many nations depend on, tourism has never been the catalyst for time, leisure and recreation only, but The fun of oneself in them comes from the pleasure of mind, thought, meditation, and emotional sense of satisfaction with the acquisition of new knowledge , places and their content and the acquisition of material and moral interests in accordance with the purposes of modern tourism, part of which is to spend time, leisure, and recreation as part of their self-needs and fun , besides the thought, philosophy, creativity and management through which the story of the tourism is created. The significance of this study lies in the fact that it came to prove that all that science, knowledge and experience were present in the tourist movement in the kingdoms the old and the subsequent eras but both on the scale of its time and its time and the study aimed at endorsing all the purposes that mentioned above in addition to considering the concept of tourism and its modern definitions with the term tourism and dropping those similar meanings of the ancient times up to the pre-modern era to prove that tourism has existed in its purposes, origins and economy Its organization, administration and legislation without being called tourism in the different languages. The time limitation of this study included ancient Egyptian kingdoms, the Greek empire, the Roman Empire, the Middle Ages, the era Renaissance, the beginnings of the Industrial Revolution, the modern eras, Thomas Cook in the organization of excursions and the development of financial instruments, then the age of transport development and its role in the tourism movement, and the research has concluded that the advent of the tourism economy and industry has not been the result of innovation and innovations of modern times but a gradual development that has grown with the growth of civilizations and human intellect and its creations throughout history which is clear through the historical narration in the research.
ISSN: 2636-4115

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