Create Positive Destination Image Through Films/Tv Series and its Impact on Intention to Visit the Destinaion
| المصدر: | مجلة كلية التجارة للبحوث العلمية |
|---|---|
| الناشر: | جامعة الإسكندرية - كلية التجارة |
| المؤلف الرئيسي: | Al Rais, Fatma Ibrahim (Author) |
| مؤلفين آخرين: | Hassan, Sherif (Co-Author) , Sayed, Riham Adel Hassan (Co-Author) |
| المجلد/العدد: | مج55, ع2 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | يوليو |
| الصفحات: | 1 - 14 |
| DOI: |
10.21608/ACJ.2018.36292 |
| ISSN: |
1110-7588 |
| رقم MD: | 977618 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Film Induced | Destination Image | Intention to Visit | Film Destination
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
Purpose The purpose of this paper is to identify the film elements that help creating a positive destination image in the minds of the audience's and its impact on their intention to visit the destination. Design/Methodology/Approach The design of the research is exploratory to discover the perceptions of respondents on the destination image based on the elements required in films to shape destinations’ image. The research is using a quantitative methodology, 402 online questionnaire were distributed based on the convenience nonprobability sampling of (Conroy, 2014), to select respondents based on the convenient accessibility and proximity to the researcher. Findings The analysis showed that Place Schema and Emotional Schema are the main elements to be considered in films due to the relationship among each other that create a positive strong destination image and consequently affect the audience intentions’ to visit the destination. Originality/Value This research investigates the concepts of creating destinations’ image, using Films and TV Series especially in Egypt that still relies on traditional forms of media to create destinations image. The research highlights the importance of examining the influence of film as a credible and valuable source of information that can help reimaging a destination in Egypt and its impact on the audience's intention to visit destination in Egypt. |
|---|---|
| ISSN: |
1110-7588 |
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