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الرئيسية > Toward Applying Virtual Realit...>الوصف

Toward Applying Virtual Reality Technique as A Promotional Tool in Tourism and Hospitality Services in Egypt

المصدر: المجلة الدولية للتراث والسياحة والضيافة
الناشر: جامعة الفيوم - كلية السياحة والفنادق
المؤلف الرئيسي: Mohamed, Salama Ammar (Author)
مؤلفين آخرين: Abd El Naby, Wael Mohamed (Co-Author)
المجلد/العدد: مج11, ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2017
الصفحات: 79 - 97
ISSN: 2636-4115
رقم MD: 979005
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
مصر | تسيق السياحة | الخدمات السياحية | خدمات الفنادق | الواقع الافتراضي
كلمات المؤلف المفتاحية:
Virtual Reality | Types of Virtual Reality | Hotel Services | Tourism Services | Perception | Virtual Reality as A Promotion Tool
رابط المحتوى:

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المستخلص: The current study aimed at activating the Virtual reality technique at tourism and hospitality industry in Egypt. Virtual reality application is one of the recent trends at tourism field in many countries. For example, the United Arab Emirates in November 2016 used virtual reality technique in marketing the tourism and hospitality services across the world. Also, the current study aimed at adopting the technique of virtual reality and its role in the activating international tourism movement. The study used the analytical perspective method. The questionnaire was used as the study tool to be applied on the study sample which consisted of the managers of tourism and hospitality services marketing at the hotels sectors, travels agents in Luxor and a random sample of tourists in Luxor. The study showed the absence of complete understanding and awareness, of virtual reality concept and its application at tourism and hospitality industry for managers of hotels and touristic companies, besides to the confusion between the concepts of virtual reality and e marketing. Additionally, there is no a weakness and shortage of the provision and availability of virtual reality environment component and its tools in case of touristic collapse and the limited use of virtual reality due to its high cost. The study set a number of recommendations, most important of which is activating the cooperation at the field of hospitality and tourism represented by the Ministry of Tourism besides other ministries and authorities, e.g. Ministries of Communication, environment, and investment.
ISSN: 2636-4115

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