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الرئيسية > Aqua Park Facilities as an Att...>الوصف

Aqua Park Facilities as an Attraction Tool to Family Market: A Case Study on Hurghada's Hotel Properties - Red Sea, Egypt

المصدر: المجلة الدولية للتراث والسياحة والضيافة
الناشر: جامعة الفيوم - كلية السياحة والفنادق
المؤلف الرئيسي: Elsayed, Sally Fathy (Author)
المجلد/العدد: مج11, ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2017
الشهر: فبرابر
الصفحات: 27 - 37
ISSN: 2636-4115
رقم MD: 979090
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
الفنادق | صناعة الفندقة | الخدمات الفندقية | الترفيه العائلي | رضا العملاء | الميزة التنافسية | الحدائق المائية | أكوا بارك | مدينة الغردقة | مصر
كلمات المؤلف المفتاحية:
Aqua Park | Hospitality Experience | Repeating Business | Customer Satisfaction | Continuous Patronage
رابط المحتوى:

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المستخلص: Purpose– hotel business is facing an increasing competition in the hospitality market, especially where this competition is not taking place over the local market, but it is evolving all over the competitor destinations. That is why they are required to develop unique recreational facilities that would appeal to families and leisure travelers. Recently, Aqua Parks are vastly becoming one of the most popular recreational facilities in this business. It is wonderful fun-filled places, where families can spend their vacations splashing or lounging in carefree enjoyment, meanwhile, ensuring the required safety for them and for their children. Water has an ability to change the way people experience places through the enjoyment, peaceful and refreshing it brings. This study examines how Aqua Park facilities can be considered as an attraction tool to families and how it can lead to customers’ satisfaction and influence hotels with water park customers’ repeat business. It will also highlight how these properties can have a competitive edge that can attract families with children, and it might be used to enrich their experience through tailoring up a variety of programs that can suit this growing market needs and expectations. Design/methodology/approach– the data were collected via a questionnaire addressed to regular customers in these Hotel properties with aqua park facilities in the Hurghada - Red Sea region. Research limitations/implications– the research focused on a sample of hotel properties with aqua park facilities in the Hurghada - Red Sea, Egypt.
ISSN: 2636-4115

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