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الرئيسية > Magical Realism in Advertising>الوصف

Magical Realism in Advertising

المصدر: مجلة التصميم الدولية
الناشر: الجمعية العلمية للمصممين
المؤلف الرئيسي: Najmuldeen, Raqee S. (Author)
المجلد/العدد: مج8, ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2018
الشهر: ابريل
الصفحات: 327 - 336
DOI: 10.21608/IDJ.2018.85980
ISSN: 2090-9632
رقم MD: 985412
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
تصميم الإعلانات | التصميم الجرافيكي | المنتجات والزبائن
كلمات المؤلف المفتاحية:
Magical Realism | Advertising | Graphic Design | Producer | Customers
رابط المحتوى:
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المستخلص: Several publications have been published featuring graphic design. However, there are no systematic and clear findings on the relationship between Magical Realism and graphic design. Graphical design and Magical Realism are highly important in coming up with an advertisement design. Magical Realism depends more on creative graphic design to bring forth a touch of the imaginary into the factual coherent world anchored on reality. Magical Realism marks an established fact that visual imagery coupled with sound makes the communication process embodied in advertising more fruitful and successful. The main goal of advertising is to create awareness and stimulate interest resulting in actual sales. For as long as business has existed, advertising has been there and this underlines its importance in the business cycle. The whole process of advertisement is very dynamic and any change that can improve it should be welcomed whole heartedly because it changes the phase of the nature of producers. In this research, therefore, a lot of discussions are revolving around graphic design and Magical Realism in the light of the advertising. Moreover, the paper tries to find out possible ways through which producers can incorporate Magical Realism in their advertisements to ensure that they achieve their goal of reaching their customers.
ISSN: 2090-9632

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