ارسل ملاحظاتك

ارسل ملاحظاتك لنا







الرئيسية > What Factors Influence Consume...>الوصف

What Factors Influence Consumers' Trust In Travel Affiliate Websites?: An Exploratory Study

المصدر: المجلة الدولية للتراث والسياحة والضيافة
الناشر: جامعة الفيوم - كلية السياحة والفنادق
المؤلف الرئيسي: Mohamed, Hamida Abd El Samie (Author)
مؤلفين آخرين: Fahmy, Toka Mahrous (Co-Author)
المجلد/العدد: مج7, ع2
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2013
الشهر: سبتمبر
الصفحات: 120 - 138
ISSN: 2636-4115
رقم MD: 998433
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
وكلاء السفر | الشركات السياحية | الولاء الالكتروني
كلمات المؤلف المفتاحية:
Consumer Trust | Affiliate Marketing | E-Loyalty | Travel Affiliate Websites
رابط المحتوى:

الناشر لهذه المادة لم يسمح بإتاحتها.
صورة الغلاف QR قانون
حفظ في:
المستخلص: This paper develops and tests the interrelationship that links consumer trust, travel affiliate websites and e-loyalty. The study seeks to examine the influence of some factors on the degree of consumer trust for affiliate travel websites. Moreover, the study goes further to measure the impact of overall trust on e-loyalty. The question of how to win consumer trust is an urgent matter for practitioners eager to harness the new capabilities enabled by the internet. There is a strong evidence of direct effects of trust on loyalty. Consumer trust in the website is fundamental to e-loyalty. Affiliate marketing is likely to become the principal mainstream marketing strategy for e-commerce businesses in the future. The specific setting for the study; a travel affiliate website (skyscanner.net), is devised for testing the interrelationship for the required variables. Five constructs are proposed for building consumer trust in affiliate website (disposition to trust; navigation; social cues; brand strength and structural assurances). The key findings reveal that the influences of factors affecting consumer trust in travel affiliate website are different. The study confirmed that disposition to trust, navigation and social cues have a significant effect on trust in affiliate travel websites.. The study will help affiliate websites managers to better understand consumers trust perspective, thereby gaining more loyal consumers.
ISSN: 2636-4115

عناصر مشابهة


© 2024 المنظومة. جميع الحقوق محفوظة.