Exploring Millennials' Perception of Greening Hotels in Egypt
| المصدر: | المجلة العلمية لكلية السياحة والفنادق |
|---|---|
| الناشر: | جامعة الإسكندرية - كلية السياحة والفنادق |
| المؤلف الرئيسي: | El-Demerdash, Jailan Mohamed (Author) |
| المجلد/العدد: | ع16, الإصدار1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2019
|
| الصفحات: | 88 - 101 |
| DOI: |
10.21608/THALEXU.2019.53112 |
| ISSN: |
2314-7024 |
| رقم MD: | 1035629 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Millennials | Environment | Awareness | Green Practices and Paying More
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| LEADER | 02872nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 1772909 | ||
| 024 | |3 10.21608/THALEXU.2019.53112 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 444296 |a El-Demerdash, Jailan Mohamed |e Author | ||
| 245 | |a Exploring Millennials' Perception of Greening Hotels in Egypt | ||
| 260 | |b جامعة الإسكندرية - كلية السياحة والفنادق |c 2019 | ||
| 300 | |a 88 - 101 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b "Millennials" is a distinctive and dominant consumer group whose behavior, preferences and purchase decisions are broadly explored but not fully understood yet. Making up the largest market segment in the world, and in Egypt, they have the power to reinvent the hospitality industry and contribute to forming prospective demand for green hotels by showing willingness to adopting their environmental-friendly practices. The current study is one of the first contributions towards exploring the impact of Millennials on accepting greening hotels in Egypt. Relations among Millennials environment awareness, their acceptance of green practices and willingness to pay more were hypnotized. The study aims to enhance better understanding Millennials' perception of greening initiatives and to increase the prediction power of their intentions. Millennials' profile, their preferences and environmental decision-making process are brought under light to stimulate actions of hospitality decision-makers and hoteliers. The study questionnaire was composed of four sections and it was distributed to random Egyptian travelers' blogs and facebook groups, with approximately 8000 members. ANOVA test was used examine the study variables. The findings indicated that environmental awareness of Egyptian Millennials will not be a significant factor in their acceptance of hotel green practices, as well as, their willingness to pay more for them. However, Millennials' acceptance of hotel green practices level will have an impact on their willingness to pay more. Millennials were found to have noticeable level of environmental awareness but lack commitment to tolerating hotel green practices and their associated high prices. | ||
| 653 | |a جيل الألفية |a الفنادق الخضراء |a مصر | ||
| 692 | |b Millennials |b Environment |b Awareness |b Green Practices and Paying More | ||
| 773 | |4 العلوم الإنسانية ، متعددة التخصصات |6 Humanities, Multidisciplinary |c 005 |e Journal of The Faculty of Tourism and Hotels |f Al-Mağallah Al-ʿilmiyyaẗ Li Kulliyyaẗ Al- Siyaḥah wa Al-Fanādiq |l 001 |m ع16, الإصدار1 |o 2045 |s المجلة العلمية لكلية السياحة والفنادق |v 016 |x 2314-7024 | ||
| 856 | |u 2045-016-001-005.pdf |n https://thalexu.journals.ekb.eg/article_53112.html | ||
| 930 | |d n |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1035629 |d 1035629 | ||
عناصر مشابهة
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The Intergration of Learning Objects and Knowledge Management : A Conceptual Framework For Hotel Education
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Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt
بواسطة: Mohamed, Mohamed Ezzat منشور: (2018) -
Work Environment and Service Recovery Performance in Hotel Operations in Egypt
بواسطة: Abdien, Mohamed Kamal منشور: (2017) -
Waste Management in Food and Beverage Operations: The Case of Alexandria
بواسطة: El-Demerdash, Jailan Mohamed منشور: (2016) -
Assessing Customer Satisfaction in Casual-Dining Restaurants: The Case of Alexandria
بواسطة: El-Demerdash, Jailan Mohamed منشور: (2013)
