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Bancassurance: Algerian Lessons From the Global Experience in Banking and Insurance Collaboration

المصدر: مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
الناشر: جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
المؤلف الرئيسي: Hamoul, Tarik (Author)
مؤلفين آخرين: Mourad, Mahfoud (Co-Author), Zair, Wafia (Co-Author)
المجلد/العدد: مج12, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2019
الصفحات: 894 - 905
ISSN: 1112 - 8984
رقم MD: 1057596
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Insurance | Bank | Strategy | Financial Services | Bancassurance | Algerian Insurance
رابط المحتوى:
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المستخلص: The margin between the bank and insurance, who live together long, gradually disappeared with the emergence of the bancassurance. This strategy has been one of the most significant changes in the financial services sector over the past few years. In its full holistic form it realizes the full potential of the customer database of the bank to develop an excellent customer focused service for consumers, and the highest value and advantage on returns for the bank and insurer. This has given rise to a new form of business wherein two big financial institutions have come together and have integrated all their strength and efforts and have created a new means of marketing and promoting their products and services. On one hand it is the Banking sector which is very competitive and on the other hand is Insurance sector which has a lot of potential for growth. When these two join together, it gives to bancassurance strategy.

ISSN: 1112 - 8984