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الرئيسية > Key Factors Influencing Bancas...>الوصف

Key Factors Influencing Bancassurance Success and Development in Algeria

المصدر: مجلة الإبداع
الناشر: جامعة البليدة 2 - مخبر البحث حول الإبداع وتغير المنظمات والمؤسسات
المؤلف الرئيسي: Hamoul, Tarik (Author)
مؤلفين آخرين: Ammam, Rim (Co-Author), Zeghni, Nadjia (Co-Author)
المجلد/العدد: مج11, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2021
الشهر: يونيو
الصفحات: 657 - 673
DOI: 10.53999/2297-011-001-039
ISSN: 2352-9563
رقم MD: 1168875
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
السياسات المالية | الخدمات المصرفية | التأمين المصرفي | الجزائر
كلمات المؤلف المفتاحية:
Bank | Insurance | Strategic Alliance | Bancassurance | Key Factor
رابط المحتوى:
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المستخلص: Banking and insurance were for a long time two strictly segregated areas of activity. bancassurance is a concept that has rewritten the way in which insurance products are distributed in many parts of the world and has the potential to do the same in many other markets. Many countries, especially developing countries, have been reforming their financial systems over the past two decades. The successes demonstrated by various bancassurance operations, although not all of them have been successful, have showed some key factors influencing bancassurance success and attracted the attention of the financial services sector, and the further new operations continue to be set up regularly. This article examines the appeal of bancassurance and outlines the key success factors that make the difference between winning and losing in bancassurance. The bank insurance alliance can be a highly profitable one when both strategy and execution are properly calibrated.
ISSN: 2352-9563

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