The Role of Brand Loyalty as a Mediating Cause- Variable in the Relationship between Related Marketing and Consumer Repurchasing Decision
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Ibrahim, Marwa Mahmoud (Author) |
| مؤلفين آخرين: | .El Meniawy, Aisha M (Advisor) |
| المجلد/العدد: | ع4 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | ديسمبر |
| الصفحات: | 457 - 470 |
| ISSN: |
2636-2562 |
| رقم MD: | 1066691 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
7
| ISSN: |
2636-2562 |
|---|
عناصر مشابهة
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The Role of Brand Loyalty as a Mediating Variable in the Relationship between CauseRelated Marketing and Consumer Repurchasing Decision
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The Mediating Effect of Brand Equity and E-Trust on the Relationship between Social Media Dimensions and E-Loyalty
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The Mediating Role of Attitude towards Brand in the Relationship between Emotion in Viral Video Advertisement and Purchase Intention: An Applied Study to Youth of Internet Users in Egypt
بواسطة: Mohamed, Mona Hamed منشور: (2018)
