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الرئيسية > Towards Understanding the Char...>الوصف

Towards Understanding the Characteristics of Green Consumers and its Impact on their Purchase Behavior: An Exploratory Study in Aqaba- Jordan

المصدر: المجلة العلمية للاقتصاد والتجارة
الناشر: جامعة عين شمس - كلية التجارة
المؤلف الرئيسي: Shefa Abdullah Alsoub (Author)
المجلد/العدد: ع4
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2018
الشهر: ديسمبر
الصفحات: 535 - 562
ISSN: 2636-2562
رقم MD: 1066709
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
الاقتصاد الأخضر | حماية المستهلك | الاقتصاد الأردني | التنمية المستدامة
كلمات المؤلف المفتاحية:
Green Consumers | Purchase Behavior | Environmental Issues | Green Product | Knowledge of Environmental | Aqaba- Jordan
رابط المحتوى:
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المستخلص: The aim of this study is to towards understanding the characteristics of green consumers and its impact on their purchase behavior: An exploratory study in Aqaba- Jordan. The questionnaire has been used as a tool to collect data base for the study’s variables, it was distributed on a convenience sample consisting of 600 individuals from Aqaba region. The researcher used Statistical Package for the Social Sciences SPSS to analyze and test study hypothesis. The response rate was 70%. Positive inclination to be green consumers showed a greater influence among all of the factors, which indicates that marketers should concern about green products. The results indicated that the economic factors the most significant factor that affect the consumer behavior with significant level (.000), then environmental label with significant level (.001) which mean that consumers they are interested in product label environmental concern and environmental knowledge have the same result which is it (.003).
ISSN: 2636-2562

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