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The current study aimed at investigating the role of info graphics in tourism companies and their impact on domestic tourism in Egypt through identifying the degree of interest of companies in info graphics and their components and also through investigating the extent of customers’ awareness of infoghraphics and their contribution to tourism marketing. In addition, the study shed light on the characteristics of that technology, its design programs and its components* The term ‘infographics9 has widely spread nowadays to refer to the drawings, symbols, pictures, figures and letters through which advertisements can be easily and simply communicated. It has proved to be an important effective tool of attraction in the fields of marketing and advertising. Accordingly, tourism companies and institutions use all types of info graphics (animated- fixed- interactive) to propagate their products and services to attract large numbers of customers and consumers and to enhance the social interaction of tourists and their knowledge of various touristic elements in their countries. In addition, the companies use info graphics to increase the numbers of tourists who visit both familiar and unfamiliar touristic places to raise the cultural awareness among the potential audience. This study used the analytical descriptive approach to analyze the data in focus. It also used various tools of collecting data (content analysis methodology) to analyze the form and content of infograhics issued by (Egyptian Tourist Authority-Azur Travel Company- Ema Tours- Excursions Sharm). The analytical study has concluded that the graphic elements used in Infograhics by the companies in focus have relied on tables, figures, and pictures to clarify the price lists, the number of nights and the various tourist places in the tourist program they present to tourists. It has also concluded that there are differences in placing the info graphics on websites because companies have different priorities in the main topics to advertise on their official websites while other topics are put in secondary pages. Designers of info graphics relied on quick info graphics in the topics that include pictures and animation because speed is related to motion. They also used slow motion or fixed info graphics in the topics that include pictures or figures. A field study has also been conducted on a sample of customers of the companies in focus through 150 questionnaires. It has concluded that: the eyes follow the visual elements and the information integrated with the drawings. When looking at a particular info graphic, it these elements can be easily identified and the information can be clearly understood. Furthermore, visual representation of diseases plays an important role in raising the public's awareness of their dangers. Info graphics also give the audience the opportunity to analyze graphics by themselves and to enhance their critical thinking to connect information according to their implicit content They also enhance the main points of the audience’s interest in the visual tools without having to read large portions of texts* In addition, info graphics enrich the marketing material through visual persuasion of the audience. Accordingly, they are considered an important marketing and advertising strategy. This study has recommended the necessity of the availability of the materialistic, technical and human requirements for designing info graphics. It has also recommended doing workshops and training programs for designers of info graphics to produce good professional templates. Furthermore, it has recommended raising the awareness of domestic tourists and using visual communication technology as a principal component of tourist marketing. The study has also recommended reconsidering the advertising strategies so that they can cope with the importance of info graphics in tourism.
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