| المستخلص: |
The study aims to identify the use of the Bahraini youth to entertainment clips of YouTube entertainment clips and the gratifications received as a result of this use. The researcher used the survey, applied on 400 young Bahrainis and to identify their use of YouTube entertainment clips, the motivations of exposure to them, and the gratifications they have to follow. The study has reached many results, the most important of which are: - The results indicate that 35% of the Bahraini youth used entertainment clips for more than one year, 29% used it a year ago, and 28% used it for several months, while less used it one month to 8%. - The results indicate that the motivations behind the Bahraini youth using YouTube entertainment clips are: "to share their interests with friends", "to escape from the traditional media", "to share and exchange feedback with the interactive channels available on YouTube videos" and "This type of media reflects my interests and meets my personal needs." - The results indicate that the motivational motivations YouTube entertainment clips are: "fun and entertainment", "filling the free time", "the freedom to choose what I see at the time I want. - The results indicate that the gratifications that is behind using YouTube entertainment clips are: Satisfy "increase social communication," Satisfying "entertainment and filling the free time," "Formation of opinions and trends on many topics and issues," "Increase engagement with friends Parents, "" acquiring new skills and information, "increasing knowledge and information," talking to others about the themes of entertainment programs for a site, "talking to others on YouTube entertainment program topics, and " rest and relaxation.. - The study hypothesis revealed there is a significant correlation between the exposure of the ise of the Bahraini youth to YouTube site entertainment clips of the, their gratifications of this exposure, and there is a significant a statistical relationship between the size of the exposure of Bahraini youth and the motives And ritualto expose them to them.
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