The Importance of the Public Relations officer in the Crisis Management at Skikda Port Company
| المصدر: | مجلة الإصلاحات الإقتصادية والإندماج في الإقتصاد العالمي |
|---|---|
| الناشر: | المدرسة العليا للتجارة - مخبر الإصلاحات الإقتصادية، التنمية واستراتيجيات الإندماج في الإقتصاد العالمي |
| المؤلف الرئيسي: | Youb, Amel (Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2020
|
| الصفحات: | 266 - 279 |
| ISSN: |
1112-7201 |
| رقم MD: | 1079082 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Public Relations | Public Relations Officer | Crisis Management | Skikda Port Company
|
| رابط المحتوى: |
عدد مرات التحميل
61
| المستخلص: |
This study aims to explore the importance of the public relations PR officer and his impact on crises management at Skikda Port Company. For this, the study opted for a descriptive approach by conducting an elaborated on 24 expressions spread over the officers of the Public Relations Department at this company. Through the field survey and the application of some analysis methods, the results show that the PR officers have effective roles in crisis management, due to their communicative skills and their personal features. Cette étude vise à explorer l’importance de l’agent des relations publiques et son impact sur la gestion des crises à Skikda Port entreprise. Pour cela, l’étude a opté pour une approche descriptive en réalisant un élaboré sur 24 expressions réparties sur les officiers de la Direction des Relations Publiques de cette entreprise. Grâce au sondage sur le terrain et à l’application de certaines méthodes d’analyse, les résultats montrent que les agents de RP jouent un rôle efficace dans la gestion de crise, en raison de leurs compétences communicatives et de leurs caractéristiques personnelles. |
|---|---|
| ISSN: |
1112-7201 |
عناصر مشابهة
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