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Antecedents of Destination Tourists' Loyalty through Tourists’ Satisfaction: An Empirical Study of International Tourists' in Jerash Festival in Jordan

المصدر: المجلة العالمية للاقتصاد والأعمال
الناشر: مركز رفاد للدراسات والأبحاث
المؤلف الرئيسي: Al Muala, Ayed M. (Author)
المجلد/العدد: مج9, ع3
محكمة: نعم
الدولة: الأردن
التاريخ الميلادي: 2020
الشهر: كانون الأول
الصفحات: 669 - 677
DOI: 10.31559/GJEB2020.9.3.14
ISSN: 2519-9285
رقم MD: 1100913
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
International Tourists | Satisfaction | Loyalty | Jerash Festival | Jordan
رابط المحتوى:
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LEADER 02400nam a22002297a 4500
001 1841990
024 |3 10.31559/GJEB2020.9.3.14 
041 |a eng 
044 |b الأردن 
100 |a Al Muala, Ayed M.  |e Author  |9 452755 
245 |a Antecedents of Destination Tourists' Loyalty through Tourists’ Satisfaction:  |b An Empirical Study of International Tourists' in Jerash Festival in Jordan 
260 |b مركز رفاد للدراسات والأبحاث  |c 2020  |g كانون الأول 
300 |a 669 - 677 
336 |a بحوث ومقالات  |b Article 
520 |b In this research we are going to investigate the effect of tourist's satisfaction and loyalty in Jerash festival in Jordan. The researcher used a questionnaire survey to elicit data from the participants of the study. The sample included 490 responses were correct and used for analysis, with a response rate of 62%. They were distributed over a number of international tourists in Jerash festival in Jordan, particularly in the North of Jordan. Results of the study showed that the hypotheses were having a big positive and direct effect on tourists’ satisfaction and loyalty in Jerash festival in Jordan (H1, H2, H4, H6 and H7). While, have insignificant positive and direct impact on tourist insignificant and loyalty (H3 and H5). Finally, the study displayed that tourist satisfaction not mediating impact between Jordan image, service climate and tourist loyalty (H8 and H10. While, found that the mediating effect of tourist satisfaction in the relationship between price fairness and tourist loyalty (H9). The study showed the importance of the climate and price of the tourism service in Jordan, specifically in the Jerash Festival. The Ministry of Tourism and the Director of Tourism in Jerash should take care of everything that leads to the satisfaction of tourists. 
653 |a السيائحيين الدوليين  |a ولاء السائحيين  |a مدينة جرش  |a السياحة الأردنية 
692 |b International Tourists  |b Satisfaction  |b Loyalty  |b Jerash Festival  |b Jordan 
773 |4 الاقتصاد  |6 Economics  |c 014  |e Global Journal Of Economics & Business  |f Global journal of economics and business  |l 003  |m مج9, ع3  |o 1793  |s المجلة العالمية للاقتصاد والأعمال  |v 009  |x 2519-9285 
856 |u 1793-009-003-014.pdf 
930 |d y  |p y  |q n 
995 |a EcoLink 
999 |c 1100913  |d 1100913