The Impact Of The Pereeived Quality Of The Optional Excursions On Tourist Satisfaction And Destination Loyalty In Hurghada
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: | جامعة المنيا - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Ahmed, Aya Mohamed Magdy (Author) |
| المجلد/العدد: | مج6, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2018
|
| الشهر: | ديسمبر |
| الصفحات: | 18 - 45 |
| ISSN: |
2357-0652 |
| رقم MD: | 983418 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
destination loyalty | tourists satisfaction | service quality dimensions
|
| رابط المحتوى: |
عدد مرات التحميل
5
| المستخلص: |
The aim of this research was to identify the effect perceived service quality on tourist satisfaction and which factor influenced the destination loyalty of tourist in Hurgada. The objective was to assess the optional excursions in Hurghada. This paper clarified that there is a notable gap between the expectations and perceptions of tourists towards the optional tours. The research method used in this research was quantitative method. Survey method using questionnaire instrument was used to obtain the primary data. A total sample of 200 tourists in visiting Hurghada destination. The method of data analysis used was spss version 22. This study found that the optional excursions quality has a direct positive effect on satisfaction and loyalty. The dimensions of service quality including reliability, empathy and responsiveness gave empirical supporting to the destination image. Based on the results, some recommendations were suggested to improve the quality of optional excursions to reach the tourist satisfaction. |
|---|---|
| ISSN: |
2357-0652 |
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