يجب تسجيل الدخول أولا
The Impact of Artificial Intelligence on Consumer Behaviors: An Applied Study on the Online Retailing Sector in Egypt
| المصدر: | المجلة العلمية للاقتصاد والتجارة |
|---|---|
| الناشر: | جامعة عين شمس - كلية التجارة |
| المؤلف الرئيسي: | Mussa, Mona H. (Author) |
| المجلد/العدد: | ع4 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2020
|
| الصفحات: | 293 - 318 |
| DOI: |
10.21608/JSEC.2020.128722 |
| ISSN: |
2636-2562 |
| رقم MD: | 1114943 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Artificial Intelligence | AI | AI in Marketing | Consumer Behaviors | Online Retailers | Consumer Journey | Big Data | Machine Learning | Deep Learning | Algorithms
|
| رابط المحتوى: |
عدد مرات التحميل
127
| المستخلص: |
This paper aims to investigate the impact of Artificial Intelligence (AI) on consumer behaviors within the retailing sector in Egypt. The research depended on the quantitative research method. The primary data was collected through the online questionnaire. Convenience sampling was used. The sample size in this research is 400. A total of 384 responses were collected and valid. The data was analyzed using the Statistical Package for the Social Science (IBM SPSS v22) for Windows computer software. The Results highlighted that there is a significant relationship between Artificial Intelligence and consumer behavior. In addition, The model has a high ability to predict and explain the consumer purchase behavior through Artificial Intelligence, and this was proved by the validity of the first hypothesis (H1) through the value of (R-Sq = 0.95.8) in the model. The study recommends online retailers to employ Artificial Intelligence in each step in the consumer journey, from need recognition, information search, evaluation, and purchase decision making to post-purchase behavior to predict consumer's purchase behavior in the online platform. |
|---|---|
| ISSN: |
2636-2562 |
عناصر مشابهة
-
The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt
بواسطة: Mussa, Mona H. منشور: (2022) -
The Moderating Role of Privacy Concern on the Relation between Artificial Intelligence and Consumer Purchase Intention: An Applied Study on Telecommunication Sector in Egypt
بواسطة: Afifi, Hala Mahmoud Sayed منشور: (2023) -
The Moderating Effect of Artificial Intelligence on the Relation between Consumer Privacy Concerns and Online Purchase Intention in Egypt
بواسطة: Mohamed, Gina Alaa Eldin منشور: (2023) -
The Impacts of E-Retail on Consumer's Behaviour
بواسطة: Al Tamimi, Adel منشور: (2010) -
The Determinants of Online Consumer Behaviour in an Online Retail Environment
بواسطة: Al Boqami, Hassan منشور: (2011)
