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|a ara
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|b مصر
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|9 606207
|a عبد الله، وفاء عدلي محمود
|e مؤلف
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| 245 |
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|a التحليل السيميائي لصورة المرأة في الخطاب الإعلاني بالمواقع الإلكترونية بين الدال والمدلول
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| 246 |
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|a Semiotic Analysis of the Image of Women in Advertising Discourse on Websites Between the Signified
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| 260 |
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|b جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
|c 2019
|g ديسمبر
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| 300 |
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|a 169 - 188
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| 336 |
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|a بحوث ومقالات
|b Article
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|b The image of the woman is one of the most important elements that depend upon him a lot in advertisements at the present time, and the image of the woman remains at the forefront of what attracts the viewer to these ads, and behind this image includes a set of hidden connotations and suggestions that leave in the mind of the recipient an impact that must be known. Therefore, the aim of the study was the semiotic analysis of the image of women in advertisements on websites To know the connotations and suggestions it contains. The problem of the study is summarized in that the woman’s body has become one of the most important visual tools used by advertising discourse to achieve the goal of attraction that advertisers seek. Therefore, this study is important in terms of revealing the symbols and connotations contained in the image of women in advertisements, and trying to find analytical tools to detect visual illusions that use the body as a strategy to reach certain goals, The study relied on the semiotic analysis tool for static advertisements on websites in the advertisements presented in Eve's World magazine and Madam Magazine and in the following companies; (Dettol, Sunsilk, Nivea, a von ). The results of this study concluded that the appearance of women in the advertisements of the study sample is the most attractive element among the elements of the advertising image in most of the images, and the grooming depended on her beauty as a main attraction.
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| 653 |
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|a الصحافة والإعلام
|a المواقع الإلكترونية
|a الخطاب الإعلاني
|a صورة المرأة
|a التحليل السيميائي
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| 773 |
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|4 العلوم الإنسانية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|c 006
|e Scientific journal of media researches and communication technology
|f Al-Mağallah Al-ʿilmiyyah Li-Bīḥūṯ Al-ʾiʿlām wa tiknūlūğiyā al-ttiṣāl
|l 006
|m ع6
|o 1920
|s المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال
|v 000
|x 2536-9237
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| 856 |
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|u 1920-000-006-006.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a HumanIndex
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| 999 |
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|c 1129148
|d 1129148
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