العنوان بلغة أخرى: |
The New Paradigm of Political Communication in Morocco for Optimal Management of the Health Crisis |
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المصدر: | مجلة المنارة للدراسات القانونية والإدارية |
الناشر: | رضوان العنبي |
المؤلف الرئيسي: | Ferram, Rabie (Author) |
المجلد/العدد: | عدد خاص |
محكمة: | نعم |
الدولة: |
المغرب |
التاريخ الميلادي: |
2020
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الشهر: | أكتوبر |
الصفحات: | 5 - 15 |
ISSN: |
2028–876X |
رقم MD: | 1139643 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الفرنسية |
قواعد المعلومات: | EcoLink, IslamicInfo |
مواضيع: | |
كلمات المؤلف المفتاحية: |
Political Communication | Crisis Management | Pragmatism | Mobilization | Communication Strategies
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رابط المحتوى: |
المستخلص: |
For optimal management of the health crisis due to Covid -19, political actors adopted a new pardigma of political communication for a significant mobilization of citizens. To this end, recourse to a symbolic policy that goes hand in hand with public policies and barrier measures inevitably involves ad hoc communication strategies. Thus, the pragmatic approach makes it possible to make more efficient the statements made by political decision-makers who seek to as much as possible to challenge the citizen and order the actions to be undertaken in order to track down the spread of this pandemic. |
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ISSN: |
2028–876X |