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|3 10.36539/1427-000-010-027
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|a eng
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|b الجزائر
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100 |
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|9 612107
|a Bouchair, Louiza
|e Author
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245 |
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|a Impact of Intrinsic and Extrinsic Motivations on Consumer Behavior:
|b An Empirical Study in a Shopping Mall in Algiers
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|b جامعة أمحمد بوقرة بومرداس - كلية العلوم الاقتصادية والتجارية وعلوم التسيير
|c 2020
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300 |
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|a 528 - 544
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|a بحوث ومقالات
|b Article
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|b This study aims to investigate the impact of intrinsic and extrinsic motivations in directing consumer behavior. To achieve this goal, a questionnaire was prepared and distributed to a sample of (200) consumers at a shopping mall in Algiers. The Spss program was used to perform the statistical analysis of the data. The results concluded that both intrinsic and extrinsic motivations play a crucial role in making consumer purchasing decision.
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|a الدراسات الاقتصادية
|a مراكز التسوق
|a سلوك المستهلكين
|a دوافع الشراء
|a الجزائر
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692 |
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|b Consumer Behavior
|b Intrinsic Motivation
|b Extrinsic Motivation
|b Shopping Mall
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700 |
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|9 612108
|a Merzoug, Fetah
|e Co-Author
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|4 الاقتصاد
|6 Economics
|c 027
|e Revue Abaad Iktissadia
|f Abՙād iqtiṣādiyaẗ
|l 010
|m ع10
|o 1427
|s مجلة أبعاد اقتصادية
|v 000
|x 1112-8062
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700 |
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|a Metali, Leila
|e Co-Author
|9 596098
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856 |
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|u 1427-000-010-027.pdf
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|d y
|p y
|q n
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|a EcoLink
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|c 1140726
|d 1140726
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