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الرئيسية > The Impact of E-WOM Credibilit...>الوصف

The Impact of E-WOM Credibility on Perceived Risks: An Empirical Study on a Sample of Dishwasher Buyers

المصدر: مجلة الدراسات التجارية والاقتصادية المعاصرة
الناشر: جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة
المؤلف الرئيسي: Djeffel, Ouarda (Author)
المجلد/العدد: مج7, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
الشهر: جويلية
الصفحات: 94 - 108
DOI: 10.55624/2382-007-002-006
ISSN: 2661-7153
رقم MD: 1490850
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
التسوق الإلكتروني | مخاطر الشراء | التسوق الشفهي
كلمات المؤلف المفتاحية:
E-WOM Credibility | Performance Risks | Financial Risks | Social Risks
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المستخلص: The purpose of this study was to investigate the effect of e-WOM credibility on reduction the buyers' perceived risk. Consequently, the current study developed a conceptual framework to explore the relationship between e-WOM credibility and perceived risk. Based on initial responses gathered from (383) buyers, S.E.M modeling was used to validate the conceptual model proposed. The results indicated that while e-WOM credibility was High, perceived risk was Medium. Furthermore, it showed that e-WOM credibility had no effect on lowering dishwasher buyers' perceived risks. For dishwasher manufacturing companies, these findings are crucial. They need to use different strategies, such as offering warranties and after-sale services, to lessen the perceived risk. Additionally, dishwasher manufacturing companies should provide potential customers with the information they require in a variety of ways, such as thorough detailed user guides and Explanatory videos, as opposed to allowing them to obtain information from informal electronic sources.
ISSN: 2661-7153

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