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| 041 |
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|a eng
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| 044 |
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|b مصر
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|9 633018
|a Abdel Hamid, Tallat A.
|e Author
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| 245 |
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|a The Relationship Brand Credibility and E-WOM Dimensions:
|b Empirical Study on Mobile Phone Sets Clients of Students from Egyptian Universities
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|b جامعة بنها - كلية التجارة
|c 2018
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| 300 |
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|a 865 - 886
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| 336 |
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|a بحوث ومقالات
|b Article
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|b The aim of this study is identifying the relationship between the Brand Credibility and the dimensions of E. Word-of-mouth. The researcher used a questionnaire to achieve the aim of the study and applied this tool on all mobile phones Clients of students from Egyptian universities: The researcher depend on a random sample (384) individual. The Independent variable was Brand Credibility according to (Hassan, 2013; Abd elhamid el al., 2013) and the dependent variable was The E. Word-of-mouth, which includes three dimensions (E-WOM Quality, E-WOM Quantity, Sender’s Expertise) according to (Lin et al, 2013). The results of the study indicated that : There is statistically significant correlation between Brand Credibility and the dimensions of the E. Word-of-mouth at 0.01 (P < 0.01), it illustrated that the correlation between Sender’s Expertise and Brand Credibility have the highest correlation coefficient value = (0.483), then E-WOM Quality With a correlation coefficient value = (0.450), and finally E-WOM Quantity With a correlation coefficient value = (0.400), All of which are significant positive medium correlation coefficients. Based on- the previous statistical results, it is clear that there is a significant correlation between Brand Credibility and all dimensions of E. Word-of-mouth, which means rejecting the null hypotheses (H1 H1a, H2 , H2a) and acceptance of the alternative hypothesis, which means: "There is a significant correlation between Brand Credibility and all dimensions of E. Word-of-mouth".
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| 653 |
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|a التسويق
|a العلامات الجارية
|a الهواتف المحمولة
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| 700 |
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|9 633023
|a Abdel Latif, Mohamed M.
|e Co-Author
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| 700 |
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|9 633021
|a Mohammed, Radwa Radwan
|e Co-Author
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| 773 |
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|4 الإدارة
|6 Management
|c 031
|f Mağallaẗ Al-Dirāsāt wa Al-Buḥūṯ Al-Tiǧāriyyaẗ
|l 003
|m س38, ع3
|o 1918
|s مجلة الدراسات والبحوث التجارية
|t Journal of Studies and Business Research
|v 038
|x 1110-1547
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| 856 |
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|u 1918-038-003-031.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a EcoLink
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|c 1182918
|d 1182918
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