The Impact of Relationship Marketing on Behavioral Loyalty
| المصدر: | مجلة القلزم للدراسات الاقتصادية والاجتماعية |
|---|---|
| الناشر: | مركز بحوث ودراسات دول حوض البحر الأحمر وجامعة الحضارة |
| المؤلف الرئيسي: | Tahir, Musalam Abdalla Mohamed (Author) |
| مؤلفين آخرين: | Sulaiman, Amal Ali (Co-Author), Adam, Thoria Omer Mahmoud (Co-Author) |
| المجلد/العدد: | ع8 |
| محكمة: | نعم |
| الدولة: |
السودان |
| التاريخ الميلادي: |
2021
|
| التاريخ الهجري: | 1443 |
| الصفحات: | 203 - 212 |
| ISSN: |
1858-9995 |
| رقم MD: | 1189324 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink, HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Relationship Marketing | Altitudinal Loyalty
|
| رابط المحتوى: |
عدد مرات التحميل
9
| المستخلص: |
This paper aims to at investigating the impact of marketing relationship on loyalty towards the Sheikan Insurance Company - Branches in Khartoum State., the design of this research is descriptive and quantitative in nature. The target population for the study is the customer of Company was used as the sampling frame. A total of 450questionnaires were distributed. 441questionnaires were returned. Statistical analysis revealed that there is significant relationship between Relationship marketing and altitudinal loyalty. |
|---|---|
| ISSN: |
1858-9995 |
عناصر مشابهة
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