| LEADER |
02971nam a22002297a 4500 |
| 001 |
1962343 |
| 041 |
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|a ara
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| 044 |
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|b مصر
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| 100 |
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|9 649721
|a حماده، نورهان إبراهيم أنور
|e مؤلف
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| 245 |
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|a المسؤولية الاجتماعية للشركات التجارية على منصات التواصل الاجتماعي وانعكاساتها على رضا الجمهور:
|b دراسة تحليلية
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| 246 |
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|a Corporate Social Responsibility for Business on Social Media Platforms and its Implications for Audience Satisfaction:
|b Survey Study
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| 260 |
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|b جامعة جنوب الوادي - كلية الإعلام وتكنولوجيا الاتصال
|c 2021
|g يونيو
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| 300 |
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|a 74 - 101
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| 336 |
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|a بحوث ومقالات
|b Article
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| 520 |
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|b This study aims to identify the nature of commercial companies' use of the study sample for their accounts through social platforms to present their practices and programs for social responsibility activities, and to monitor the most important social responsibility content that companies address through their pages on social platforms and to know the extent of the companies 'public satisfaction towards the social role that the company adopts through its page on Ali Social platforms, and the researcher adopted the method of the intentional sample from the audience following the official pages of the corporate social media platforms, The sample of the study, and the sample size reached (400) single, and the researcher reached through the study several results: the most prominent of which is the interest of companies to offer offers and discounted prices on occasions Social responsibility and sponsorship of artistic and entertainment activities and programs in the cultural field within the scope of corporate social responsibility, such as encouraging companies to participate in educational and technical competitions, and in the field of health, companies have been interested in sponsoring health and sports activities within the scope of corporate social responsibility, For companies, this was exemplified by the health awareness campaigns carried out by companies during the new Corona pandemic.
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| 653 |
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|a الشركات التجارية
|a منصات التواصل الاجتماعي
|a التنافس الاقتصادي
|a المعاير المهنية
|a رضا العملاء
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| 692 |
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|b Corporate Social Responsibility
|b Social Media Platforms
|b Audience Satisfaction
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| 773 |
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|4 العلوم الإنسانية ، متعددة التخصصات
|6 Humanities, Multidisciplinary
|c 004
|e Scientific journal of media researches and communication technology
|f Al-Mağallah Al-ʿilmiyyah Li-Bīḥūṯ Al-ʾiʿlām wa tiknūlūğiyā al-ttiṣāl
|l 009
|m ع9
|o 1920
|s المجلة العلمية لبحوث الإعلام وتكنولوجيا الاتصال
|v 000
|x 2536-9237
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| 856 |
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|u 1920-000-009-004.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a HumanIndex
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| 999 |
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|c 1215280
|d 1215280
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