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|a ara
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|b مصر
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|a محمد، عبده إبراهيم عبده
|g Mohammad, Abdouh Ibraheim Abdouh
|e مؤلف
|9 400626
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245 |
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|a خطة إعلامية مقترحة لتسويق الخدمات الترويحية بالشركات السياحية عبر مواقع التواصل الاجتماعي
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|a Suggested Media Plan for the Marketing of Recreational Services in Tourism Companies through Social Media Websites
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260 |
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|b جامعة حلوان - كلية التربية الرياضية للبنات
|c 2017
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300 |
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|a 1 - 40
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336 |
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|a بحوث ومقالات
|b Article
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520 |
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|b Research Aim: The aim of the research is to set a Suggested media plan for the marketing of recreational services in tourism companies through social media websites Research Methodology: The descriptive method was used in this survey as it suitable to the kind of the problem and achieves the objectives of the research. Sample of the Research: The researcher identified the main research sample in the random way, (148) faculty staff members who represent some faculties of Egyptian universities. They were divided into (15) staff members as exploratory sample and (133) staff members as a main sample. The most important results: • Facebook is the most important forms of social media websites for marketing the recreational services. • The websites of the tourism companies are the best used means for marketing their recreational services, as well as, usage of electronic marketing companies.
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653 |
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|a مواقع التواصل الاجتماعي
|a الشركات السياحية
|a الخدمات الترفيهية
|a السياحة الصحية
|a التسويق الإلكتروني
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773 |
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|4 علوم الرياضة
|6 Sport Sciences
|c 003
|e The Scientific Journal of Sports Science and Arts
|f ’ulūm wa-funūn al-riyāḍaẗ
|l 016
|m مج16
|o 1528
|s المجلة العلمية لعلوم وفنون الرياضة
|v 016
|x 1110-8460
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856 |
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|u 1528-016-016-003.pdf
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930 |
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|d y
|p y
|q n
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|a EduSearch
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|c 1226202
|d 1226202
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