Creative Advertising as a Profitable Tool in De-Marketing-Patagonia: Inc Case Study
| المصدر: | مجلة الإدارة والتنمية للبحوث والدراسات |
|---|---|
| الناشر: | جامعة علي لونيسي البليدة 2 - مخبر تسيير الجماعات المحلية ودورها في تحقيق التنمية |
| المؤلف الرئيسي: | Rabia, Badreddine (Author) |
| مؤلفين آخرين: | Bichari, Karim (Co-Author) |
| المجلد/العدد: | مج10, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2021
|
| الشهر: | جوان |
| الصفحات: | 505 - 522 |
| DOI: |
10.51991/2230-010-002-025 |
| ISSN: |
2335-1373 |
| رقم MD: | 1232407 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
De-Marketing | Creative Advertising | Patagonia | Inc
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This article explores De-marketing creative advertising as a tool to improve sales and profits. As De-marketing refers to a way for managers to cope with excess and/or undesirable demand for their products or services, many brands prove that De-marketing can be a profitable alternative. Patagonia is a company, encourage customers not to buy their product; the brand uses De-marketing to manage the flow of its product, to keep it more sustainable and long last, Patagonia's De-marketing creative advertising campaigns enables Patagonia to interact more closely with customers and achieve both of the sustainability and profitability of its goals. |
|---|---|
| ISSN: |
2335-1373 |
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